Lori's expertise in brand development is focused on keeping brands relevant in the consumer-controlled future, including marketing to the next generation of "You Tube™ Consumers." Her presentations include compelling trend data and strategy insights that affect business-to business and business-to-consumer categories. Lori also is a noted expert on preventing the commoditization of brands, and the work needed to prevent the debilitating slide down that path.
Lori has spearheaded brand-changing marketing initiatives on behalf of CF Industries, Heidrick & Stuggles, Experian, U.S. Robotics, Loders Croklaan, Lipid Nutrition and Janssen Pharmaceutica, among others. Prior to starting her own firm in 1988, she was an executive with Cramer-Krasselt and Draft, now DraftFCB, and at Colgate-Palmolive. She is a graduate of the University of Michigan’s School of Business. Lori serves on the Board of Directors for Alliance for the Great Lakes.
Recent speaking engagements
- Supply Side West, 2009
- Food Technology & Innovation Forum, 2009
- Focus on the Future Conference, 2009
- Anuga Food Tec Conference, 2009
- IMX/Integrated Marketing Conference, 2009
- Healthy Foods European Summit, London, 2008
- Vitafoods International Conference, Geneva, Switzerland, 2008
- Business Marketing Association, St. Louis chapter, 2007
- Business Marketing Association, Kansas City chapter, 2007
- Business Marketing Association, National Conference, 2005, 2006