Aligning your business with the needs of your customer and prospects is not easy, but it always pays off. As VP, Director of Customer Engagement, Gina helps clients harness insights derived through research and data mining to uncover new opportunities as well as supporting marketing goals.
In her presentations, Gina discusses the strategic and tactical aspects of highly targeted, data-driven programs in the areas of lead generation, lead nurturing and conversion as well as retention initiatives. E-mail programs are a specialty. Gina has worked with clients across many industries, including higher education, financial services, energy and youth marketing. Prior to Colman Brohan Davis, she worked at Rapp Collins Worldwide. Gina is a graduate of San Jose State University.
Recent speaking engagements
- AMA, Symposium for the Marketing of Higher Education, 2008
- New York Direct Marketing Conference and Expo, 2008