Web 2.0 has redefined the landscape for marketing, providing a new layer of online engagement. As interactive technologies empower marketers to reach individuals on a daily basis, in highly targeted ways, media strategy and planning becomes more complex. Yet clarity is eminently achievable.
In his presentations, Dick Strassburger provides the road map to that clarity, focusing on Web 2.0 media venues, defining user characteristics, discussing how people consume information and entertainment, where they congregate and how resulting media strategies evolve. Dick heads up all CBD media and interactive teams and has worked on DeVry University, Keller Graduate School of Management and Siemens, among others. Prior to joining CBD, he held senior management positions at BBDO, FCB and Bozell. Dick is a graduate of the University of Wisconsin
Recent speaking engagements
- International Direct Marketing Association Conference, 2009
- IMX/Integrated Marketing Conference, 2009
- Business Marketing Association, Houston chapter, 2008
- American Marketing Association, Baltimore chapter, 2008
- American Marketing Association, Hartford chapter, 2008