Lori Colman will speak on “marketing sustainability” at the Prepared Foods New Products Conference
Friday, July 23rd 2010
Colman Brohan Davis (CBD) Co-CEO Lori Colman will be a featured speaker at the 28th Annual New Products Conference sponsored by BNP Publishing and Prepared Foods. The conference is one of the food and beverage industry’s most prestigious, attracting an elite group of senior executives who attend for new product and trend insights from world-class speakers as well as high-level networking.
Colman’s presentation, “From Green to Greenwashing: How Food Companies are Succeeding (and Failing) at Marketing Sustainability,” is already receiving advance interest. “This is a hot button topic,” Colman noted. “I’ll be addressing the industry’s widely varying definitions of—and levels of commitment to—green initiatives and highlighting some of the more notable efforts.”
In addition, her presentation will discuss the various watchdog groups and online social communities that monitor food companies’ green claims. “There is still confusion about how to best promote being green and what to make of groups that call companies out for greenwashing—being less than forthright about the reality of their green and sustainability initiatives,” Colman continued. “I’ll discuss that important component as well.”
The Prepared Food New Products Conference takes place September 12-15 in Palm Beach, FL. Colman speaks on September 14. Check here (www.PreparedFood.com/npc) for more information and to register.
