Integrated campaign wins a Tempo Award for CBD and Lake Forest Graduate School of Management
Monday, June 14th 2010
It was a starry night on June 8 at Chicago’s famous Knickerbocker Hotel when the Chicago Association of Direct Marketing (CADM) hosted its annual Tempo Awards. The Tempo Awards honor the best, most creative and results-producing work in integrated and direct marketing developed by agencies and clients throughout the Chicagoland area.
Colman Brohan Davis (CBD) picked up a Tempo in the highly competitive “integrated marketing campaign” category for its work on the “2009 May Preview” for Lake Forest Graduate School of Management. CBD’s campaign took a multi-channel approach to incent prospective students to attend an evening event that would give them a preview of the graduate school’s program. Media included radio, billboards, transit ads, online banners and ads on social media sites Facebook and LinkedIn.
“We are very appreciative of this recognition and especially pleased for the results this campaign has produced for our client, Lake Forest Graduate School of Management,” said Liz Brohan, Colman Brohan Davis Co-CEO. “We have a great relationship that has allowed us to do some wonderful work together.”
At the Tempo Awards evening, CBD’s Vice President and Director of Production, Jennifer Crawford, also took center stage to present the Innovation and Excellence in Print Production Award to Townsend/DDB and AT&T.
