CBD’s Co-CEO on the speaker circuit for AlphaGraphics management events
Tuesday, March 23rd 2010
CBD’s client AlphaGraphics is keeping Co-CEO Liz Brohan busy speaking at their management events around the country. Brohan provides strategic insights around branding and growth mapping, social marketing and selling to Gen Y, the next generation of BtoB customers—all with a focus on moving business forward for AlphaGraphics’ franchisees.
Engagements started in December, when she spoke to the AlphaGraphics leadership team at their Salt Lake City headquarters. In early February, Brohan joined the company’s best franchisees at their Gold Circle event in Naples, FL, where she presented the keynote, “Harnessing the Digital Revolution: Embracing Gen Y and Social Marketing for Business Development.” On May 22, she will reprise the presentation at the Midwest Region Owners’ Conference.
“AlphaGraphics franchisees are active members of their local business communities and enthusiastic marketers of their products and services,” notes Brohan. “These presentations provide insights, inspiration and concrete suggestions on understanding the motivators and media habits of the next generation of customers, and how to use the new social marketing tools to advance their local AlphaGraphics brand.”
The AlphaGraphics network of more than 260 independently-owned business centers provides a full range of design, printing and communications solutions for small to medium-sized businesses as well as corporate entities. There are AlphaGraphics franchises located in the United States, Brazil, China, Cyprus, Hong Kong, Mexico, Russia, Saudi Arabia and the United Kingdom. AlphaGraphics is part of the UK-based Pindar Group, a leading print and electronic media company that employs more than 2,500 people worldwide.
