CBD’s Accelerate event focuses on social marketing innovations for student recruitment and stronger alumni relations
Wednesday, March 31st 2010
As social media has evolved to a mainstream channel, innovation becomes critical to leverage its strengths and achieve measurable business goals.
“Universities and colleges have embraced social media in part because they know their student audiences were early adopters,” noted Colman Brohan Davis (CBD) Co-CEO Liz Brohan. “Marketers at these institutions are now looking to take it to the next level. It’s time for innovative—and integrated—practices that lead to a higher level of strategic engagement while, at the same time, delivering ROI.”
CBD tackles these issues head on with their Higher Education “Accelerate” event April 15 on “Evolving Social Media to Social Marketing: Innovations for Driving ROI.” An invitation-only breakfast at the agency’s offices in downtown Chicago, the program will offer real-life examples of innovative ways to harness social media platforms to recruit new students and build stronger alumni relations.
Chris Rooney, President of Digital Bridge Solutions, is a featured speaker at the event. He’ll share his experience using interactive community building tools to establish and extend important alumni relationships. Rooney developed a pioneering online initiative for Northwestern University that quickly engaged more than half of all living football team alumni, accelerating school support on several measurable levels.
CBD’s Dick Strassburger, VP and Director of Integrated Media, will speak on unlocking the potential of social media for recruitment and student acquisition. He’ll share best practices and content strategy development and demonstrate how to achieve success with limited resources, bringing his examples to life with a case study involving the agency’s work with Lake Forest College.
The next invitation-only CBD Accelerate Forum will be a May 4 presentation on mobile marketing by Mickey Khan, editor-in-chief of Mobile Marketer.
